From mail order businesses to my local grocers, companies everywhere understand the value of offering a free sample or free trial of their products. It is a proven way to engage new customers.

The concept of the free trial is just as important online.

In fact, for many on-line technology companies the “Online Free Trial” is the only way a customer will sign up for their service.

The Online Free Trial is shown below as the gateway to acquiring paying customers.

We’ve shown 14 popular inbound marketing channels in the above diagram. Each channel will have its own strategy. characteristics and marketing goals.

However, it doesn’t matter how successful an individual channel may be in delivering visitors to your Free Trial. The free trial must be optimised to convert visitors from all channels into leads and then into paying customers.

This makes the Online Free Trial the single most important part of your inbound marketing strategy.

Follow this blog as we take a tour through the world of the Online Free Trial.