Many technology companies provide an Online Free Trial (OFT) to give prospective customers an experience of using their online service for free.
The OFT typically requires a user to create a login ID (which generally speaking) needs no upfront payment but usually asks for the submission of an email address.
During the free trial the OFT user will most likely have some form of limited functionality or time limit restricting their free trial.
The OFT is the free sample of an online service. The easier it is to use, the more engaging it is to the user and the quicker it solves their problems, the more likely they are to sign up and become paying customers.
If the OFT is not optimised to convert visitors to paying customers, all inbound marketing efforts will at best under perform and at worst be completely wasted.
This makes the Online Free Trial (OFT) the most critical aspect of inbound marketing for online technology companies.
In coming articles we will explore the following questions:
- How does your OFT compare to your competitors?
- Is your free trial profitable or loss making?
- How do you track ROI for each inbound marketing channel?
- How long do you set the time limit for your OFT? Do you set a time limit at all?
- How is your Sign-Up page designed?
- And more…