In this section we showcase a sample of the copywriting work Paul has undertaken for a variety of projects.
At the heart of all our B2B copywriting is the desire to help you grow and develop your technology business. We do this through professional persuasive copywriting that gets results. What kind of results? One of our on-line marketing projects generated 15,000 leads in 12 months.
With 20+ years of I.T. experience and 8+ years of on-line marketing projects, we offer a unique set of skills and expertise to help grow your technology company.
New content and samples are being added on a regular basis, please bookmark this page to check out future updates.
Information Technology Projects
3 White Papers for Emergency Response Technology
We created a series of 3 white papers for an Australian system integration company, Nexon Asia Pacific, to show them to be ‘thought leaders’ in Emergency Response technology. The white papers provide sales and technology consultants with unique material to discuss with their customers and demonstrate the company’s depth of knowledge and experience.
Nexon Asia Pacific were able to show that they not only had the skills to install the technology but they understood the bigger issues in the Emergency Response sector and had developed well thought out strategies to help their customers.
Web Content for Tech Companies
The following 28 page document showcases a variety of website content I have created for technology clients. These articles were created to meet specific SEO and marketing objectives set by the customers.
eBook for PC Software Market
The 51 page eBook ‘The Windows Registry Guide – An Introduction to the Windows Registry for Everyone’ was developed as an incentive to sign up for an email auto-responder series and was closely tied to the promotion of a PC software program.
The aim was to create an easy to read introduction to explain a complex part of Microsoft Windows. Giving the ebook away for free added value to the registry software being promoted and helped the reader understand the benefits of the software program.
Other Copywriting and Marketing Projects
Winning Entry – AWAI 2015 $1k Copywriting Challenge
This is my winning entry to the American Writers and Artists Inc (AWAI) 2015 Copywriting challenge.
The assignment was to create a headline and lead (the initial couple of pages) for a promotion of ‘Wealthy Web Writer’, an online service to help people earn a living by writing for the web.
AWAI is the premiere source of information, training and support for copywriters worldwide.
Lead Generation Campaign for Auto Warranty Market
This successful Google AdWords campaign generated over 15,000 leads over 12 months for the Auto Warranty client. Conversions from landing page to lead enquiry ranged from 3-10%.
Extensive keyword research in the auto warranty niche, detailed split testing of advert headlines and development of a custom landing page ensured a highly profitable campaign for the client.
Order & Contract Forms for Funds Recovery Business
These forms were created for Positive Funds Recovery, a funds recovery business in Australia. The business located unclaimed monies that were owed to business and consumers.
The forms needed to clearly explain the information required of a new customer in an easy to read, logical format. Care and attention was given to the specific instructions in each form to ensure the readers submitted the correct document without error.